Ready to take your digital marketing strategy to the next level (without breaking the bank)?

If you’re looking for new and innovative ways to reach your target audience, and you’re not already using LinkedIn — you’re missing out on an amazing resource! In this article we provide tips and tricks on how to use LinkedIn as a marketing tool in 3-easy steps.


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Step #1 – Create Your Business Profile

The first step that you need to take to use LinkedIn effectively as a marketing tool is to create a  killer profile. Take full advantage of the Bio section, pay special attention to the headline and current position sections. These are the sections that potential clients and partners will see first that can make or break your engagement.

Step #2 – Build Your Network

Find the people who matter most to your business. Start by browsing your contacts list. Once you’ve sorted through your contacts begin searching for groups and networks that you belong to offline like alumni and employee groups. Members of these groups are more likely to share your content and feel comfortable with doing so because you already have a common interest.

Step #3 – Share High-Quality Content

In order to successfully  break through the noise  of social media, you have to provide the ultimate user experience. With millions of accounts active on LinkedIn and other social media channels, producing anything less than stellar content is not an option!


Final Thoughts

Create content that answers your audience’s questions and provide value in your marketing campaigns before asking for the sale. Focus on building your customer’s experience and letting them know why you are the best (of the best).


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#marketingtips #marketingtipsforwriters #msloydwrites


 

How Google Keep Boosts Your Productivity


#marketingtips #marketingtipsforwriters

Have you ever tried using Google Keep for organizing your business, home, or office? I have, and I highly recommend Google Keep for writers and marketers at all levels to help increase productivity and organization — at all levels.

Google Keep has helped me to become more organized. I can find content easily using built-in tools and tricks that Google has installed to make using Keep easier. That’s the good news.

The even better news for docs lovers is that Google Keep plays nicely with Google’s existing suite of apps. As a bonus you can even use Keep as a sidebar option inside the popular Google Docs word processing platform! #winning

The Keep app is free to download on the App Store, Google Play, and can also be easily accessed directly by visiting the keep website on a desktop, laptop, or tablet. The app is multi-functional and highly user-friendly.

If you already  have a Google account through Gmail or another connected @Google service, you can be up and running within a matter of minutes.

(New Google users, don’t worry if you don’t already have a Google account.)

Google Keep – Getting Started

Setting up a new Google Keep account is easy — and it only takes a few minutes.  New users can create a Google account once you’ve downloaded and installed the app.

Follow the prompts on your device screen to register for a new account. From there, you’re all set to go!


3 Little-Known Ways to Use Google Keep 

Use with Firefox Tabs

Organize Social Media Posts

Color Code, Pin, and Search Notes

1. Use with Firefox tabs

Firefox sports a nice add-on for the Keep extension as well. The Firefox add-on let’s you take Keep notes from anywhere you are on the web to share and review later. Firefox also has a split-screen option for viewing keep notes alongside open web brower windows.

2. Organize your social media posts (fast!)

Using Google Keep makes it easy to organize your social media posts. Create, curate and share social images and content across multiple devices and platforms. Use Google Keep to plan and manage social posts for individual or bulk scheduling. Keep also has handy built-in features so users can collaborate on a shared social media projects with teams.

Google Keep has built-in options for:

  • Reminders
  • Collaborate
  • Color-coded notes
  • Adding images
  • Archive
  • Checkboxes
  • Copy to Google Docs

 

ProTip: Use Google Keep notes to add line breaks for Instagram posts.

3. Color code and pin notes

Color coded notes make content easily searchable. (I assign a color to each category of my notes on Keep.) Google keep has an option to pin important notes so that you can keep track of them more easily. This is one of my favorite features of the app!

By the way, did you know that Google Keep Notes are searchable? This is great news for getting things done faster – especially if you happen to close a note before you’re finished editing and anxiety begins to set in << Like I have.

 

Google Keep is a multi-purpose note-taking app that can be downloaded for free on the app store, android, google play, amazon stores.

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Follow the link to collaborate with msloydwrites!  >>>>


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Plan Your Content

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If you’re considering adding a blog to your site, you’ll want to have a plan beforehand. Planning your blog will help your subject matter remain consistent over time. It’ll also help you determine whether or not there’s enough material to maintain a steady stream of posts.

One pitfall many new bloggers run into is starting a blog that isn’t posted to frequently enough. A shortage of recent posts can give your visitors a bad impression of your business. One may think “I wonder if they’re still in business” or “they may want to hire a writer.”

A blog, like any other customer facing aspect of your business, communicates your brand. If it isn’t maintained and given proper attention, people will notice. Post regularly and keep your content fresh. Give your audience a reason to visit often.

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